Brian Rosevear

Brian joined Edelman Canada’s Consumer Marketing Practice in 2014 to help clients win consumers’ hearts and minds. Since then, he has worked with brands such as Starbucks, Kraft Dinner, MiO, SodaStream, and AXE to create culturally and socially relevant marketing campaigns that have earned more than their share of attention.

With more than 20 years of agency experience in Canada, Brian’s early career centered around lifestyle brands that define categories and defy conventions. His most notable work includes creating a week-long Toronto arts festival to celebrate the culture of Cuba for Havana Club’s; working with artists and influencers to create an underground pop-up art installation to bring Absolute Vodka closer to the arts community in Canada; a 4-day, 19 act, music festival on a streetcar in Toronto for MiO at NXNE to reengage the brand with lapsed customers; and an award winning campaign with Michael Bublé for SodaStream.

Most recently Brian has been working with Edelman Canada’s larger clients to help them manage complex, multi-stakeholder communication, often within regulated industries. Recent client experience includes overseeing work in the logistics, telecom (healthcare, infrastructure development, B2B, consumer and regulatory) and beverage alcohol sector. He has also been a critical part of Edelman Canada’s own business transformation processes successfully supporting role definition and technology implementation projects.